In my 13 or so years taking the TTC I’ve grown accustomed to people and their arrogance, ignorance and blunt disrespect towards other riders. I truly believe to a certain extent cultures in different regions may have a different way of handling themselves on public transit but its not excuse when not in the native area.
As an example, admittedly up until recently I was quite ignorant towards how other cultures may handle public transit. I thought that all little old Asian ladies were simply rude. Turns out that in Japan the whole pushing to get onto a train even though there’s another one in a minute is standard. So now I don’t mind it and tend to bite my lip….. Until I get pushed out of the way without a simple excuse me – but that’s for another day.
What really disgusted my this morning was when I had arrived at Finch station to catch the Viva bus. As the bus pulled in and passengers exited a blind man was among them. Stumbling into the door and almost out it was clear he was having a bit of trouble.
Like myself, there were others looking on. As the man got stepped off the bus his next was towards a pole. At which point people began boarding and those that got off were either heading to the TTC or onwards to work.
I decided the bus could wait and to walk the man down to the subway. We had a conversation about the traffic and weather, he thanked me and we went out separate ways. Sure I missed my bus but really is five minutes going to kill me like it apparently kills others?
This made me think. We all have seen this type of scenario mocked at on television skits – hell there’s even the show what would you do – but, if I haven’t stepped up who would have.
I would like to believe people out there would think “what if this were me”. How would they hope to be treated?
For the past few months I’ve been preaching to those around me the need to begin claiming authorship on webpages whenever possible.
Everybody, literally everybody has adopted the idea of authorship based on the immediate increase seen in CTR’s. I also have a bad habit of hypocritically preaching the need to begin using Google+ more and more frequently I believe it’ll play a role on SERP rankings (I and others).
I also happened to post an article earlier this evening on Google introducing the business logo authorship markup utilizing beautiful Schema structured data. Now, not only can an individual claim authorship but a business – I can only imagine how the web will change in a year.
As time goes on and adoption furthers SERP’s will become a totally different place. No longer will pages be plagued with traditional dull text ridden rich snippets instead, text ridden rich snippets accompanied with photos. Photos of the person who’s proud of their content enough to have their face associated with it and companies the same.
I would think that this would make the fight on spam that much easier. Going forward one can be wary of webpages with traditional rich snippets as content. These SERP’s should make people think: this content has been published however, the person who wrote it is not willing to claim authorship of said work… Why?
Nonetheless I’ll be putting together a post later this week… Maybe even weekend on how to claim authorship of your work.
Here’s a great infographic highlighting the top 500 tech writers and their adoption of authorship.
Image courtesy of Search Engine Watch
For the past few months I’ve seen a crap load of articles on structured data markups flood my news reader. Just as it should.
Structured data mark ups is a broad term but, for those of you following search industry news – you should automatically be thinking authorship markups and the schema micro format.
Anyway, to the point. Today while skimming through Feedly I found an amazing piece on a new authorship markup for businesses.
The authorship markup has been available for quite sometime for primarily indie bloggers and although it hasn’t been confirmed by Google to increase rankings the search industry has adopted it with open arms. One primary reason for the adoption has been widely demonstrated to increase CTRs for those pages with the markup.
For the most part the authorship markup has served it’s purpose helping authors use their social standing and face as SERP endorsements. However, for businesses the authorship markup is to an extent useless as a business is composed of more than one individual so why should he or she have their face all over SERPs.
To combat this problem Google introduced the logo markup functionality for businesses looking utilizing beautiful schema markups.
For those of you that are a bit lost I apologize. This post is a tad all over the place – so I’ll make sure in the next week to pump out a more thorough post on the basic authorship markup and why I’m so excited for the introduction and adoption of the business logo mark up
As the importance of having a well optimized online web presence for businesses increases with it also grows the amount of SEO consultants offering such services. Logically of course – as the demand grows so does the supply.
However, SEO isn’t the same as building a product which can be identically reproduced with the same machines. SEO is a rapidly changing industry, major search engines like Google are constantly changing their algorithms in order to combat those SEO consultants offering identically reproduced campaigns and results. You know them black hat bandits.
Each SEO campaign – in my experience – requires a modification on how I would traditionally go about my routine SEO tasks. Usually this is due to either the client requesting specific tasks or the industry the clients business resides within. Of course there are additional variables that come into play but these two I find are the most prominent.
My target market are small business owners and on multiple occasions I’ve dealt with clients who like to throw the comment “i could do this myself if I really wanted to or had the time.”
Upon first beginning my SEO career I used to let this comment get under my skin. However, now I simply understand where these individuals are coming from based on the literature out there on this topic. There’s a crap load more available on how you can manipulate rankings than there is on organically growing rankings.
This literature is perfect for the small business owner in my example above that believes they’re able to do it on their own. All their looking for are results regardless of how they’re achieved which 90% of the time means short lasting results with repercussions not worth the rankings in the first place.
What people fail to understand about SEO is that there’s no magic wand anyone can wave on a website that will magically increase rankings. It’s an on-going process which is composed of many gruellingly tedious tasks. But, undertaking these tasks are why any respected SEO consultant can charge what she or he does. More importantly by hiring a respectable SEO consultant rather than attempting a quick fix yourself or hiring a snake oil salesman you’re ensuring your results are long lasting!
My blog post Thursday on TTC drivers quickly made reference to my recent blogging hiatus due to my new job demanding a lot of my time.
Prior to this new position as some of you may know I was formerly head of marketing for a daily deals aggregator Chunky Deals. After about 9 months there myself and the owner had run into some creative differences as to what the company required in order to move forward more profitably. However, these suggestions were cast aside due to the owners unjustified arrogance in running an online business – thus leading to my departure.
Being one that doesn’t enjoy not working – the day after I handed in my letter of resignation I began searching for alternative positions. Ideally looking for a position within an SEO agency to further my personal SEO talents – but, to as well learn for my own company how and successful SEO agency should operate.
During this two week search I was pleasantly surprised to see not one but two job opportunities arise out of LinkedIn. One made it to a face to face interview the other only a phone call – in both cases my lack of corporate experience is what did me in.
Having representatives from reputable organizations stumble upon my name when searching for an SEO expert in Toronto was quite flattering to say the least. On top of flattery having this happen made me feel incredibly better in my chances of obtaining a position in a smaller agency.
And thus is how I ended up where I am today. An SEO specialist for a Toronto based SEO company.
It’s certainly a handful going from being a self employed SEO specialist to being one within a company. New routines, picking up where others left off and putting faces to names.
But, eh, I count myself lucky at 19 I’m doing a job I love.
Admittedly I haven’t been blogging in the last few weeks due to a new job I’ve recently got that’s required the majority of my until I get my routine down. However, whilst waiting at eglinton station for my bus I witnessed such a horrendous act that I felt I should blog about.
Here’s the gist of what happened. The 51 Leslie bus pulls into the bus bay pretty much opening it’s doors and closing them seeing as how there were only three people boarding. As the bus pull out – in less than 30 seconds if I may add – I believe he takes notice of a woman running to make the bus as he begins to slow down… Actually coming to a stop.
As the woman gets to the doors he’s still at the bus bay. She – as anyone would – taps on the doors to get the drivers attention. He looks and opts to slowly pull out rather than simply opening the doors. The lady then begins pounding as though maybe he didn’t hear the first knocks with no prevail.
I’ve seen this bullshit happen too often.
Not to seem biased, I know there are some truly extraordinary bus drivers that deserve a medal for the shit they put up with however, it is the sheer volume of bus drivers that conduct themselves such as this that cast a shadow on bus drivers as a whole.
I’ve had this happen to myself – being an individual that doesn’t mind being put on hold I called in a complaint that went unanswered. Pissed off and with time that I now had waiting for another bus I decided to fill in a complaint form online AND checked the request a callback box. Can you guess what…. Unanswered.
At this point I’d advise individuals who run into this problem to take to Twitter. The TTC has an active account – if they choose to leave complaints done privately unanswered it’s about time we went public!
Brad Ross of the TTC
Karen Stintz of the TTC
TTC helps account
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To those of your wonderful readers of mine whom have read and liked my previous post on how to access US Netflix I thank you from the bottom of my heart. To those whom then decided to use Tunlr’s DNS service in order to access US Netlfix titles I have a bit of bad news: it seems as though Tunlr’s DNS support for US Netflix has been blocked.
For those of you like myself who use Netlfix primarily on your PS3 the warning is a bit more clear as the error message you’ll receive nw-2-5 tells you that the problem you’re having accessing Netflix boils down to your DNS or internet connection settings.
For those of you who use Netflix on a mobile device you may not as lucky. I know for iPad Netflix there isn’t an error code given allowing users to narrow down the cause of Netflix’s unavailability.
However, take it from me if you’ve changed your internet setting’s primary and secondary DNS addresses to Tunlr’s: this is the cause. Until they’ve addressed the problem sorry guys and gals we’re stuck with our limited Netflix selections. I’ve gone ahead and created a forum topic as there hasn’t been one previously created – please, please if you use this service comment on my topic and show Tunlr staff we’re eagerly awaiting a fix.
I’ve got a response from Tunlr support which states I’m the idiot and to check that my IP is being whitelisted. Turns out it’s no longer whitelisted in Tunlr’s gatekeeper – which leads to wonder why?
I’ve only set up Tunlr for one IP address: my home. So, now I wonder if Tunlr is providing their service for a select period of time per user and then opening up a whitelist slot for another user. It would make sense but there’s no indication on their site that this may/will happen. Nor is there an option to add an IP address to the whitelist – instead, I get to sit back and twiddle my thumbs.
Any suggestions to get around this would be greatly appreciated.